Do you drive by a home because the real estate sign in the yard catches your eye? Did you see the address in the Nickel Saver or Columbia Basin Herald and decide to drive by? Was there a yard sale you went to where the house had a For Sale sign on it? Or were you combing through CraigsList.org and saw some real estate that you were interested in?
Just exactly where do consumers go shopping for a real estate company or agent first, and most? And why?
There are all kinds of options:
- yard signs
- internet postings (craigslist.org, online newspapers, etc.)
- newspaper ads
- nickel saver
- a friend told you
- you walked into a real estate office
- you drove by a vehicle with a realtor's phone number on it and called
- you received a certificate for a free Home Market Analysis and redeemed it
- you were already friends with a realtor . . . . .
Agents want to know the mind of the buyers and sellers so we can give you the best customer service possible. How can we help you?
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2 comments:
Hi Connie, I've heard 75%-80% of buyers START their home search on the internet.
That's not surprising, is it? My broker has mentioned that 12 or 15% of all sales come through yard signs.
The yellow pages representative who called me to buy a yellow page ad told me that most sales come through calling agents from the yellow pages, a step behind internet searches. Hmm. I'm not ready to spend alot of marketing money on yellow page ads though.
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